Ampere Communications
About Ampere

General Mills

Honey Nut Cheerios® commemorated its standing as "America's Favorite Cereal," based on sales, by giving away 1 billion O's to its biggest fans. As part of an integrated campaign, Big G identified fans talking about their love for the cereal on Facebook and Twitter and surprised them with breakfast parties in their home, free product and prizes. Millions of grassroots consumer impressions were generated, along with national media coverage in outlets like the New York Times.


General Mills - Eat Better America
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