Ampere Communications
About Ampere

General Mills

Box Tops for Education® is activated by more than 240 partner brands. Recently, Ford Motor Company signed on to launch a dynamic online sweepstakes to generate cash for schools and build brand loyalty. Ampere, on behalf of Box Tops, worked closely with Ford and its agency, Team Detroit, to drive program awareness and consumer participation. Coverage ranged from USA Today and Ad Age, to Consumer Reports, Forbes and hundreds of local newspapers and blogs. Ford's brand reputation goal exceeded expectations with a 72% favorable rating.


General Mills - Eat Better America
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