Ampere Communications
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General Mills - Hello, Cereal Lovers

Big G cereal is motivating fans to think outside the cereal box as part of its division-wide, multi-layered, Hello, Cereal Lovers campaign. Ampere supports the integrated marketing communications team by helping build a robust influencer network (leading bloggers and food/pop culture icons) to drive fresh content using cereal as a key ingredient. From recipe development, one-on-one events and celebrity chef activations including the New York City and South Beach Wine & Food Festivals, the influencer program continues to recast cereal in new and exciting ways.


General Mills - Hello, Cereal Lovers
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