Ampere Communications
About Ampere

General Mills - Cheerios

In February 2014, Cheerios ran a commercial during the Big Game for the first time in its history.
To maximize the $4 million, 30-second investment, earned media generated significant buzz
surrounding the ad.

More than 2,000 placements in nearly every major media outlet in the country, from NBC’s “Today,” “Good Morning America,” The New York Times, Wall Street Journal, TIME, USA Today, to Mashable, BuzzFeed, CBS “This Morning,” NPR, Huffington Post, Forbes and the Associated Press, featured the spot delivering 100 million positive impressions.

Ampere served as the consumer PR lead to drive story exclusives, manage executive interviews, develop key messaging and media materials and conduct proactive outreach.


General Mills - Cheerios
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