Ampere Communications
About Ampere

General Mills

To drive sales of its Big G cereals, General Mills joined forces with DC Comics to provide exclusive comic books in boxes of participating brands. The promotion kicked off with an unveiling at New York ComicCon and a feature in the New York Times. Blogger, traditional and social media channels were tapped to extend awareness of this dynamic duo coming together to bring fun and reading to breakfast tables everywhere.

General Mills - Eat Better America