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Lucky Charms

General Mills brought the luck of the Irish to Wall Street on St. Patrick’s Day as Lucky rang the opening bell at the New York Stock Exchange. Major media outlets including CNBC, CNN, MSNBC, The Huffington Post, Forbes, Perez Hilton and NPR carried the visual. The distribution of thousands of Lucky Charms samples helped celebrate the holiday and one of America’s most iconic cereals.

General Mills - Experiential Marketing