Ampere Communications
About Ampere

General Mills - Lucky Charms

Recognizing a more diverse fan base, Lucky came out in support of LGBT families through a live consumer engagement and digital campaign – #LuckyToBe. Ampere led the charge to activate on the ground by creating a celebratory environment during Pride festivities and drove national media relations. Limited edition Lucky Charms with rainbow marshmallows, a sponsored family picnic and a presence in the Pride Parade embraced all families. The program won a Gold Reggie, the highest honor from the Brand Activation Association.


General Mills - Lucky Charms #Lucky2Be
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