Ampere Communications
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General Mills - Monsters

Reuniting the Monsters after 40 years scared up some major media coverage and had consumers clamoring for this retro-cool, limited-edition Big G offering. Ampere selected and managed
Exponent PR to help execute this award-winning media relations campaign which General Mills’ CMO recognized for the most earned media of any program in recent memory – and with a minimal budget. Outlets including NBC’s “Today,” USA Today, “Good Morning America,” “Tonight Show with Jay Leno,” and hundreds of online, print and broadcast outlets celebrated the nostalgia of these pop culture icons, boosting sales far beyond expectations.

General Mills - Monsters