Ampere Communications
About Ampere

General Mills - French Toast

French Toast Crunch, the beloved cereal form the 90s, returned with great fanfare thanks to overwhelming consumer demand. To capitalize on its nostalgia-fueled return, Ampere executed a national consumer media relations and influencer outreach campaign generating an unprecedented 2,600 placements with more than 1 billion unique monthly visitors from every major news outlet in the country and beyond. This record-breaking PR program started by seeding the story with key outlets such as BuzzFeed, Thrillist, Fast Company, USA Today and Huffington Post. While news spread, a tailored consumer engagement effort had tens of thousands of fans celebrating on social media.


General Mills - Betty Crocker

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