Ampere Communications
About Ampere

General Mills - Larabar

Larabar, with legions of loyal fans, was in need of widening its appeal to new audiences. Hitting a men’s health angle through earned media, influencer endorsements and syndicated news content, the brand was able to extend its reach. A national media tour with NBC’s “The Biggest Loser” alumni continued to increase awareness with a fresh demographic.


General Mills - Betty Crocker

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